Privatisation Commission blocks Ufone’s proposed rebranding to 'e&'
Most outlets reported that the Privatisation Commission has blocked the Pakistan Telecommunication Authority from approving Ufone’s rebranding to 'e&', noting that the matter requires intergovernmental approval. Daily Pakistan added context about the rebranding being a setback after the Telenor merger, while Business Recorder focused on the legal classification of the issue as a reserved matter.
Summary generated by HarZaviya from the headlines and excerpts of the 4 outlets below. Each outlet's own headline is listed under it.
Same story from 4 outlets
Each outlet's own headline, most recent first — read any at its source.
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Ufone rebranding: PC restrains PTA from granting approval
ISLAMABAD: The Privatisation Commission (PC) has stopped the Pakistan Telecommunica-tion Authority (PTA) from approving the proposed rebranding of Ufone as “e&”, saying the matter is a reserved issue between the governments concerned and can only be approved by the governments of Pakistan and the United Arab Emirates. PTA Chairman, responding to media questions, revealed that the commission had...
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Privatisation Commission stops PTA from approving proposed rebranding of Ufone as ‘e&’
Commission says proposed brand change after Ufone-Telenor merger is a reserved matter between the governments concerned and cannot be approved solely by regulator
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Govt Again Blocks Ufone-Telenor’s Push to Rebrand As e&
The Competition Commission of Pakistan (CCP) has stopped the Pakistan Telecommunication Authority (PTA) from granting approval for the proposed rebranding… Read More
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Ufone ‘e&’ Rebranding faces another setback as Privatisation Commission blocks PTA approval
ISLAMABAD – Ufone could soon have very different name, but the much-discussed switch to ‘e&’ has hit unexpected roadblock. Just when the rebranding appeared to be moving ahead after Telenor merger, the government stepped in and told PTA to hold off on approval. Ufone customers may have to wait longer to see familiar green brand […]
5 articles from 4 outlets, 14 Sep–15 Sep 2026. Headlines and links belong to their outlets — HarZaviya links out and never copies article text. What does % identical mean?