---
title: "Privatisation Commission blocks Ufone’s proposed rebranding to 'e&'"
description: "Most outlets reported that the Privatisation Commission has blocked the Pakistan Telecommunication Authority from approving Ufone’s rebranding to 'e&', noting that the matter requires intergovernmental approval. Daily Pakistan added context about the rebranding being a setback after the Telenor merger, while Business Recorder focused on the legal classification of the issue as a reserved matter."
url: https://harzaviya.com/stories/8399-privatisation-commission-blocks-ufone-s-proposed-e
site: HarZaviya
language: en
---

# Privatisation Commission blocks Ufone’s proposed rebranding to 'e&'

business · updated 15 Sep 2026, 4:34 AM PKT · 14–15 Sep 2026 · 5 articles from 4 outlets

**HarZaviya summary** — how 4 outlets covered this, generated automatically from their headlines and excerpts:

> Most outlets reported that the Privatisation Commission has blocked the Pakistan Telecommunication Authority from approving Ufone’s rebranding to 'e&', noting that the matter requires intergovernmental approval. Daily Pakistan added context about the rebranding being a setback after the Telenor merger, while Business Recorder focused on the legal classification of the issue as a reserved matter.

## Same story from 4 outlets

Each outlet's own headline, most recent first — read any at its source.

- **Business Recorder** — [Ufone rebranding: PC restrains PTA from granting approval](https://www.brecorder.com/news/40439503/ufone-rebranding-pc-restrains-pta-from-granting-approval) · 15 Sep 2026, 4:34 AM PKT
  > ISLAMABAD: The Privatisation Commission (PC) has stopped the Pakistan Telecommunica-tion Authority (PTA) from approving the proposed rebranding of Ufone as “e&”, saying the matter is a reserved issue between the governments concerned and can only be approved by the governments of Pakistan and the United Arab Emirates. PTA Chairman, responding to media questions, revealed that the commission had...
- **Profit** — [Privatisation Commission stops PTA from approving proposed rebranding of Ufone as ‘e&’](https://profit.pakistantoday.com.pk/2026/09/14/privatisation-commission-stops-pta-from-approving-proposed-rebranding-of-ufone-as-eand) · 14 Sep 2026, 3:05 PM PKT · 87% identical wording to the newest filing
  > Commission says proposed brand change after Ufone-Telenor merger is a reserved matter between the governments concerned and cannot be approved solely by regulator
- **ProPakistani** — [Govt Again Blocks Ufone-Telenor’s Push to Rebrand As e&](https://propakistani.pk/2026/09/14/govt-again-blocks-ufone-telenors-push-to-rebrand-as-e/) · 14 Sep 2026, 2:01 PM PKT · 77% identical wording to the newest filing
  > The Competition Commission of Pakistan (CCP) has stopped the Pakistan Telecommunication Authority (PTA) from granting approval for the proposed rebranding… Read More
- **Daily Pakistan (English)** — [Ufone ‘e&’ Rebranding faces another setback as Privatisation Commission blocks PTA approval](https://en.dailypakistan.com.pk/14-Sep-2026/ufone-e-rebranding-faces-another-setback-as-privatisation-commission-blocks-pta-approval) · 14 Sep 2026, 1:38 PM PKT · 85% identical wording to the newest filing
  > ISLAMABAD – Ufone could soon have very different name, but the much-discussed switch to ‘e&’ has hit unexpected roadblock. Just when the rebranding appeared to be moving ahead after Telenor merger, the government stepped in and told PTA to hold off on approval. Ufone customers may have to wait longer to see familiar green brand […]

## Part of a bigger story

Other stories whose coverage resembles this one, nearest first. "% related" compares whole stories, not single articles — see [what the percentages mean](https://harzaviya.com/methodology).

- [Government halts Ufone-Telenor rebranding to e&](https://harzaviya.com/stories/443-government-halts-ufone-telenor-rebranding-to-e) · 27 Jul 2026 · 2 outlets · 87% related

5 articles from 4 outlets, 14–15 Sep 2026. Headlines and links belong to their outlets — HarZaviya links out and never copies article text.

---

HarZaviya compares how Pakistani outlets cover the same story. It stores and shows each outlet's headline and a short excerpt, and links out — it never copies article text, and every headline belongs to the outlet that wrote it. It takes no stance on any outlet.

Pages: [Top stories](https://harzaviya.com/) · [Latest headlines](https://harzaviya.com/feed) · [Archive](https://harzaviya.com/archive) · [Why](https://harzaviya.com/why) · [Sources](https://harzaviya.com/sources) · [Methodology](https://harzaviya.com/methodology) · [About](https://harzaviya.com/about) · [About the bot](https://harzaviya.com/about-bot)
Trackers: [Gold prices](https://harzaviya.com/gold-prices) · [Fuel prices](https://harzaviya.com/fuel-prices) · [Stock exchange](https://harzaviya.com/stock-exchange)

Any page on this site is available as markdown: send `Accept: text/markdown`, or add `.md` to the path.