---
title: "Luxury brands focus on jewellery amid fashion sales decline"
description: "The Express Tribune highlighted the growth in jewellery sales by Richemont and anticipated improvements in hard luxury sales by LVMH. The Business Recorder focused on investor attention shifting to jewellery sales amid weak fashion sales and the impact of the Middle East conflict, without mentioning specific sales figures."
url: https://harzaviya.com/stories/386-luxury-brands-focus-on-jewellery-amid-fashion-sales-decline
site: HarZaviya
language: en
---

# Luxury brands focus on jewellery amid fashion sales decline

entertainment · updated 27 Jul 2026, 12:00 PM PKT · 27 Jul 2026 · 2 articles from 2 outlets

**HarZaviya summary** — how 2 outlets covered this, generated automatically from their headlines and excerpts:

> The Express Tribune highlighted the growth in jewellery sales by Richemont and anticipated improvements in hard luxury sales by LVMH. The Business Recorder focused on investor attention shifting to jewellery sales amid weak fashion sales and the impact of the Middle East conflict, without mentioning specific sales figures.

## Same story from 2 outlets

Each outlet's own headline, most recent first — read any at its source.

- **Business Recorder** — [As fashion stumbles, jewellery will help shape luxury's winners](https://www.brecorder.com/news/40431984/as-fashion-stumbles-jewellery-will-help-shape-luxurys-winners) · 27 Jul 2026, 12:00 PM PKT
  > PARIS: As luxury groups grapple with weak fashion sales and a hit to spending from the Middle East conflict, investors are increasingly focused on one question: who sells enough jewels. The answer may help determine the $400 billion industry’s next winners and losers. The luxury goods sector was expected to return to growth in 2026 after contracting for two consecutive years, but the conflict w...
- **The Express Tribune** — [As fashion stumbles, jewellery will help shape luxury's winners](https://tribune.com.pk/story/2620566/as-fashion-stumbles-jewellery-will-help-shape-luxurys-winners) · 27 Jul 2026, 11:29 AM PKT · 84% identical wording to the newest filing
  > Sales of jewellery at Richemont soar by 24% in quarter till June 30, LVMH also expected to improve hard luxury sales

2 articles from 2 outlets, 27 Jul 2026. Headlines and links belong to their outlets — HarZaviya links out and never copies article text.

---

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